For more than 140 years, Women’s College Hospital has been developing revolutionary advances in healthcare. At Women’s we advocate for healthcare equity because we know that a healthy society requires a level playing field where everyone has access to timely, high quality, efficient and compassionate care. Today, Women’s is a world leader in revolutionizing healthcare for women and advancing health system solutions for all.
Women’s College Hospital Foundation
Through the generosity of the community, the Foundation fuels the Hospital’s excellence in research and healthcare. Women’s is at the leading edge of fundamental changes in the healthcare system and the Foundation plays a critical role in advancing this agenda by supporting the Hospital and its extended mandate through fundraising. Donors have been, and continue to be, paramount to the success of progressive healthcare.
Type: New, Regular Full Time
Hours of Work: 37.5 hrs/week
The Opportunity
Reporting to the Director, Communications & Stewardship, WCHF, the Specialist, Digital Communications, is responsible for leading the Foundation’s digital presence. This includes developing and executing digital communication strategies and creating engaging content across web, social media and email to support organizational goals.
Key Responsibilities, including but not limited to:
- Develop and execute communications strategies and campaigns for digital channels (web, email, paid digital, organic social) to support fundraising initiatives, events, and ongoing communications that align with organizational goals
- Create compelling thought leadership that strategically positions the CEO and WCH as a leading voice in women’s health
- Create, edit, and distribute clear, engaging and consistent messaging across multiple platforms, including website, social media and newsletters
- Manage digital channels, ensuring content is on brand, timely and engaging
- Identify and optimize content to maximize opportunities for connection and audience engagement
- Monitor and analyze social media trends, report on campaign performance to drive improvements and refine strategies
- Run, oversee and update paid advertising on social media channels as required
- Use CRM tools and Google Analytics to help establish engagement and performance metrics to help make data-driven decisions to optimize future campaigns
- Oversee web content updates and maintenance, working closely with web developers and designers to ensure content is optimized for user experience (UX) and search engine visibility (SEO)
- Collaborate with wider foundation teams and hospital communications team on all editorial calendars to support execution and integrated communication approaches, including the promotion of events and stewardship activities
- Act as the on site social media expert for all event activity, pushing content live and immediately post event to amplify reach
- Administrative support to team, as needed
- Post-secondary education in a related field, minimum 4 years of experience in digital communications
- Experience working with social media management tools such as HootSuite, Sprout Social and Facebook Insights
- Deep experience creating audience-centred content for Instagram, Twitter, Facebook and LinkedIn
- Experience with Content Management Systems (CMS), including WordPress, and email marketing platforms
- Experience using Google Analytics and Google AdWords
- Experience creating and deploying email campaigns in MailChimp
- Passion for visual storytelling and ability to communicate complex ideas effectively through design
- High level of creativity, with a strong eye for design
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Skilled with Adobe Creative Suite and Premiere Pro
- Excellent verbal and written communication skills
- Highly detail oriented
- Familiarity with Blackbaud’s Raiser's Edge and Funraisin an asset
- Demonstrated ability to manage multiple tasks effectively and efficiently
- A goal-oriented self-starter
- Ability to work within a tight timeline and prioritize in a fast-paced dynamic environment
- Demonstrated ability to work effectively with staff, volunteers, and external stakeholders
- Flexible schedule to meet the demands of the position, such as a willingness and capacity to work flexible hours, including some evenings and weekends as required
Qualified applicants are invited to submit resume and cover letter by July 2, 2025.
WCHF is a hybrid work environment. We ask team members to be in the office 3 days per week.
We thank all applicants for their interest; we will contact only those applicants selected for further considerations. Please note that submissions will be reviewed on an ongoing basis, and therefore early submission is encouraged.
Women's College Hospital Foundation is committed to fairness and equity in employment and our recruitment and selection practices. We encourage applications from Indigenous peoples, people with disabilities, members of sexual minority groups, members of racialized groups, women and any others who may contribute to the further diversification of our Foundation and Hospital community. Accommodation will be provided in all parts of the hiring process as required under our Access for People with Disabilities policy. Applicants are asked to make their requirements known in advance.