Senior Communication and Marketing Specialist (English Services)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Are you a vibrant community connector? A strategic marketer? Creative brand storyteller?

Your role:

CBC/Radio-Canada in Vancouver is looking for an energetic Senior Communication and Marketing Specialist to join the Communications, Brand and Marketing team. The successful candidate will execute a variety of marketing/communications strategies, projects and initiatives to support CBC’s digital, radio and television programming and will report to the Regional Communications Manager. This position requires someone with a passion for CBC, a flair for connecting with audiences, diversity of thought and connections and someone who thrives in fast paced environments.   

Some of the duties for this position may include:

• Advancing a strategic shift to establish CBC as relevant to a young, diverse demographic.

• Leading and developing community engagement for CBC British Columbia. Work closely with community partners to develop community engagement strategies and plans through partnerships, and CBC-owned events or outreach.

• Developing and implementing strategic, integrated marketing plans to promote our programming and the CBC brand across all platforms (Social, Digital, Radio, TV). 

• Event implementation and execution.

• Creating and executing creative social media strategies for established and emerging platforms that deepen our community connection and elevate a range of voices. 

• Monitoring, managing and executing campaigns from conception to implementation, analyzing performance and optimizing content.

• Collaborating with cross-functional teams and departments to develop and generate strategic campaigns that attract target audiences and foster meaningful engagement.

• Cultivating and managing relationships with internal and external partners.

• Creating strategies to identify new audiences, create tailored on-line experiences, foster brand engagement and enable community connection. 

• Creating and developing promotional concepts, approaches and campaigns that promote brand initiatives along with our strategic priorities.

We are looking for a candidate with the following: 

• Must be passionate about community and relationship building, and be connected to young, diverse communities.

• A strong desire to live and promote the values of diversity and an inclusive and respectful work culture.

• Solid event planning skills, experience organising events both internally and externally, virtually and in person.

• Strong social media marketing skills. With demonstrable success creating and executing social strategies/campaigns and managing business social channels.

• Keen understanding of digital/social trends and best practices with the ability to put into real-time practice.

• Demonstrated connection to and knowledge of diverse cultures including but not limited to, Black, South Asian, Chinese, Filipino and Indigenous audiences and communities.

• Knowledge of languages including but not limited to, Mandarin, Tagalog, Arabic, Hindi, Punjabi, Spanish or any Indigenous languages are considered an asset.

• Superior writing, editing and proofreading skills, with exemplary attention to detail and ability to adapt writing for different audiences and platforms.

• Strong organizational and time management skills, with the ability to prioritize tasks, and manage multiple projects on tight deadlines.

• A results-oriented, enthusiastic and reliable team player who can perform exceptionally well in a fast-paced environment.

• Excellent interpersonal skills, judgement and initiative with a demonstrated solutions-focus and positive attitude.

• Demonstrated ability to successfully plan and coordinate events and forums (in-person and virtual).

• Superior negotiation skills with the ability to navigate complex issues to bring about an agreement.

• Excellent working knowledge of Google Suite tools (Docs, Drive, Sheets, Slides, Calendar, Meet). 

• Experience with InDesign, Illustrator, Photoshop or Canva with an understanding of print and digital specs for creative outputs.

• Ability to create and execute paid advertising strategies, analyze results and adjust tactics to increase engagement.

• Ability to travel.

• Flexibility in work hours as operations demand, including the ability to work shift work, including evenings, weekends and holidays, as required.

• Post-secondary certificate, diploma or a university degree in Communications/Public Relations or Marketing, or an equivalent combination of education, training and experience. 

• Five or more years of experience in communications, public relations and/or marketing.

• Must possess a valid driver’s license as well as a driving record that meets the minimum requirements of CBC/Radio-Canada's insurance company.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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