Sales Representative – Calgary
Why Join Us
New West Truck Centres is one of Western Canada’s top heavy truck dealerships, and we’re growing fast. Our Calgary branch is located in the heart of Alberta’s largest transportation hub, serving fleets, independent operators, and businesses across multiple industries. As the city continues to expand, so does the demand for professional, reliable sales support in the heavy truck market.
This is a high-impact role for someone ready to build a rewarding career in a company that values drive, results, and professionalism. Our Calgary sales team thrives in a fast-paced, competitive environment with access to one of the busiest service and parts networks in the region.
Our culture is grounded in Professionalism, Responsiveness, Integrity, Dedication, and Energy (P.R.I.D.E.), which are core values that guide how we work with customers and each other. We back our team with mentorship, strong leadership, full product support, and one of the most respected service networks in the industry.
If you bring strong sales instincts, a customer-first mindset, and an existing book of business or industry network, we want to hear from you.
Treated Well
Your direct manager is a knowledgeable and steady leader, respected for their calm demeanor, people-first approach, and genuine support for their team.
Trained Well
We’ll equip you with everything you need to succeed in one of the most competitive heavy truck markets in Western Canada. Our internal training programs, in-house certifications, and ongoing industry education opportunities help you sharpen your skills, while exposure to Calgary’s high-volume, fast-paced environment accelerates your growth.
Paid Well
This role is supported by a strong base-plus-commission compensation structure that rewards performance in a competitive market. Calgary’s high demand and expanding customer base mean strong earning potential, along with a comprehensive benefits package that includes health, dental, vision, life insurance, and employee assistance programs.
The Role
Sales and Customer Service – 60% New Business / 40% Account Management
- Drive new business development through assigned leads, cold outreach, and personal network
- Manage and grow a portfolio of existing accounts with consistent communication and support
- Execute a structured, customer-focused sales process from lead to close
- Deliver trucks professionally and with care, including walk-through, service plan overview, and all paperwork
- Collaborate with Parts, Service, and other departments to ensure seamless delivery and client satisfaction
- Upsell truck sales and parts solutions through service interactions and client engagement
- Attend industry events, trade shows, demos, and test drives as needed
Admin – 20%
- Maintain up-to-date records using a CRM system
- Support trade-in appraisals and product evaluations
- Help execute sales promotions and seasonal campaigns
Education and Licensing
- AMVIC license required (or willingness to obtain promptly upon hire)
Experience and Skills
- Minimum 5 years of Equipment Sales experience, ideally in:
- Heavy Truck
- Construction Equipment
- Agricultural Machinery
- Proven ability to bring or build a book of business
- Solid CRM experience (tracking pipeline, managing touchpoints, closing deals)
- Proficiency with Microsoft Office and common business tools
- Strong problem-solving, presentation, and relationship-building skills
- Positive, professional presence with the ability to thrive in a fast-paced, high-expectation environment
Who You Are: You Embody P.R.I.D.E.
At New West Truck Centres, we live out our core values every day. You’re a fit if you bring:
- Professionalism – You lead with reliability, respect, and a commitment to high standards
- Responsiveness – You follow through quickly and effectively, keeping customers and teams aligned
- Integrity – You do the right thing, even when no one is watching
- Dedication – You bring persistence and pride to your work and your relationships
- Energy – You show up ready to engage, compete, and perform at your best
Other Details
We welcome all qualified candidates to apply; the diversity of our workforce reflects the communities and customers we serve.
Professional references will be required.