Online Marketing and E-commerce Specialist
Inno Foods Group is a Global Food production facility in high-end luxury snack industry. We are looking for an experienced Online Marketing and E-commerce Specialist to manage e-commerce platforms, and support brand growth through creative content, performance analytics, and cross-functional collaboration. Experience with Amazon, Costco, Walmart, or other major e-commerce marketplaces is considered a valuable asset
Key Responsibilities
1. Marketing & Project Management
- Execute and support marketing campaigns and local promotional materials.
- Develop and manage workflows, processes, and projects for the sales and marketing teams.
- Create tactical briefs for creative production (copywriting, design, digital ads, email campaigns, and web assets).
- Assist in developing annual advertising and promotional plans.
- Manage creative/content production, including marketing launches and updates to materials (print and digital).
- Collaborate with the Marketing Manager and media agencies to:
- Execute paid media plans
- Provide feedback on creative assets
- Ensure alignment with brand strategy and objectives
- Act as the primary contact for external creative vendors (writers, designers, editors, printers).
- Align product, print, digital, and event strategies with company goals and KPIs, working closely with executives.
- Conduct competitor analysis and apply best practices in marketing analytics.
2. E-commerce Management
- Manage and optimize online product listings, descriptions, images, and pricing across e-commerce platforms.
- Maintain product data integrity, ensuring up-to-date information on company websites and online marketplaces.
- Develop merchandising and promotional strategies to improve conversion rates.
- Monitor and analyze e-commerce sales performance, using insights to recommend improvements.
- Leverage experience with Amazon, Costco, Walmart, or other marketplaces to grow product visibility, manage compliance requirements, and execute platform-specific campaigns.
3. Social Media & Content Creation
- Plan, shoot, edit, and publish engaging short- and long-form content (photo and video) for social platforms and campaigns.
- Manage and maintain content calendars for:
- Inno Foods (North America & Korea)
- The High Point Resort
- West Coast Edge Furniture
- Appear on-camera or provide voiceovers as required.
- Travel (up to two 2-day trips per month) to High Point Resort for on-site content creation.
- Track, analyze, and report on social media performance; conduct A/B testing.
- Ensure brand consistency in tone, messaging, and visual storytelling.
- Stay updated on social trends, platform changes, and best practices.
- Manage usage rights and consent for individuals featured in content.
- Monitor social channels for off-brand or inappropriate content.
- Document workflows, successful content formats, and best practices for the team.
4. Customer Support & Community Engagement
- Respond to customer inquiries through email, phone, and social channels within a 24-hour SLA.
- Use Gorgias (customer support platform) to manage tickets, categorize issues, and document resolutions.
- Follow Customer Care Manual protocols and suggest updates based on emerging issues or trends.
- Escalate and follow up on complex cases involving QA, logistics, or order concerns.
- Maintain a friendly, empathetic, and professional tone in all customer communications.
- Provide weekly summaries of customer feedback to marketing and operations teams.
- Support service improvements such as courtesy gifts, product samples, and follow-up initiatives.
5. Cross-Functional & Administrative Support
- Collaborate with QA, logistics, and marketing teams to streamline issue resolution and communication.
- Document escalations and ensure smooth hand-offs between departments.
- Maintain organized records of customer support and social media activity.
- Adapt to changing priorities and provide support in customer service and digital initiatives as needed.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, E-commerce, or related field.
- 2+ years of experience in digital marketing and/or e-commerce management.
- Proficiency in SEO/SEM, digital advertising platforms (Google Ads, Meta), social media management, and analytics tools.
- Experience managing e-commerce websites and marketplaces (Shopify, Amazon, Walmart Seller Center, Costco portal – experience in these platforms is an asset).
- Strong content creation skills, including photography and video editing.
- Analytical mindset with the ability to use data insights to drive decisions.
- Excellent project management, communication, and collaboration skills.
If you are interested in working for a growing company with a fantastic culture then please email your resume at HR@innofoods.ca! We look forward to hearing from you.
Job Types: Full-time, Permanent
Pay: $60,000.00-$80,000.00 per year
Additional pay:
- Overtime pay
Benefits:
- Casual dress
- Dental care
- Extended health care
- On-site parking
- Vision care
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Langley, BC V4W 0B8: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
- Are you eligible working in Canada
Experience:
- Marketing: 5 years (preferred)
Work Location: In person