Location: Remote (Canada preferred)
Type: Contract / Fractional
Hours: ~15–20 hours/month
Compensation: Based on experience and scope
ABOUT FIELD TRIP HEALTH
We’re Field Trip Health — Canada’s largest provider of psychedelic-assisted therapy. With 8 clinics and a fast-growing at-home ketamine therapy program, we’re changing the way people heal from depression, anxiety, trauma, and PTSD. We’re backed by data, science, and a lot of heart.
Our clients describe our work as “transformational,” “life-changing,” and “the thing that finally worked when nothing else did.” But most people still haven’t heard of us. That’s where you come in.
WHO WE'RE LOOKING FOR
We’re looking for a swiss-army-knife marketer to own and optimize core parts of our performance marketing engine — someone who can think strategically and get things done.
This is a fractional role for someone who’s worked across high-performance funnels, understands lifecycle marketing, can troubleshoot Facebook Ads blindfolded, and wants to work with a team that’s already moving fast.
YOU’LL BE RESPONSIBLE FOR:Core Focus Areas (Where We Need You Now):
- Facebook Ads (Meta): Audit, rebuild, and manage compliant campaigns that attract the right leads (and avoid the wrong ones).
- Lifecycle Marketing: Build top-of-funnel and reactivation email sequences that convert interest into action.
- Lead Funnel Optimization: Map and optimize the entire client journey from awareness to booked session (especially for high-intent paid leads).
- Doctor Outreach Strategy: Support a monthly fax-to-MD campaign across ON, QC, and BC, with designed briefs and a light content calendar.
- Professional Referrals: Help us grow our referral base with clinics and therapists — build simple materials and automated outreach.
- Social Media: Relaunch our dormant social channels with a light, credible, on-brand presence. Just enough to show we’re alive — not influencer content.
Secondary Opportunities (If You Have Range):
- Landing page builds or optimization (targeting competitors, cities, or indications)
- CRM evaluation and light implementation (we’re migrating off duct-taped systems)
- Performance reporting and attribution logic
- Input on brand creative and positioning for our at-home psychedelic therapy program
YOU MIGHT BE A FIT IF YOU:
- Have 5+ years in growth marketing or full-funnel roles
- Have experience with regulated products or healthcare is a huge plus
- Understand how to balance performance + brand
- Have run high-converting Facebook/Meta ads with compliance requirements
- Know how to write and think in campaigns, not just posts or one-off emails
- Aren’t afraid of lean teams and solving ambiguity
- Care deeply about helping people heal, and making something this important look cool
OUR CLIENTS:
- Primarily in their 30s to 60s, often professionals, caregivers, or individuals facing long-term mental health challenges
- Many have tried multiple medications or conventional therapy before coming to us
- Some are veterans and first responders (often eligible under Medavie Blue Cross)
- Most are open-minded but need nurturing, education, and trust before taking the next step
OUR FOOTPRINT:
We have clinics in Toronto, Ottawa, Vancouver, Montreal, Hamilton, KW, Thunder Bay, and Sault Ste. Marie — and are expanding access across Canada through our at-home ketamine therapy program.
PERKS OF THE ROLE:
- High autonomy with a brand that has serious traction (1,000+ clients served)
- Mission that actually matters — real impact on people’s lives
- Flexible hours and async work
- Direct access to the leadership team and quick decision-making
- Big upside for the right person as we scale (future retainer, equity, or full-time potential)
HOW TO APPLY:
Send us:
- A few lines about why this role is a fit
- A short example of marketing work you’re proud of (campaign, funnel, or ad)
- Your LinkedIn or portfolio
Job Types: Part-time, Freelance
Pay: $50.00-$100.00 per hour
Expected hours: 3 – 5 per week
Benefits:
- Flexible schedule
- Work from home
Language:
- English (preferred)
Work Location: Remote