Director, SEO

BIMM is looking for a Director, SEO to join our team!

As we observe a hybrid model, this role will require you to be in office at BIMM HQ (Distillery District) up to 2 days per week.  

Who we are     

BIMM is a Toronto-based agency that lives at the intersection of data, technology, and creativity to provide clients with high-performing campaigns and digital products that shape connected customer experiences. We’ve helped our clients implement fully integrated CRM customer journeys, built robust digital experiences, and created national loyalty programs with decades of experience in sectors of automotive, financial, telco and retail.     

We are creative realists, which means our ideas and solutions are grounded in the realities of our clients’ business. We believe big ideas are nothing without big results (and flawless execution); high-performing agencies deliver high-performing campaigns, products, and experiences; and the best solutions happen when we collaborate with clients as partners.    

Who we’re looking for     

We are seeking a dynamic and visionary Director, SEO to establish, grow, and drive our SEO practice. This role combines technical expertise, brand-centric strategy, and innovative thinking to ensure our clients excel in an ever-evolving digital landscape. The ideal candidate will be excited about standing up a formal SEO practice and will lead the charge in shaping product offerings that integrate emerging technologies like generative AI. This is an opportunity to build and mentor a team, define standards and business practices, and define SEO’s role within BIMM’s brand and business. 

Responsibilities 

Build and Lead BIMM’s SEO Practice 

• Develop and lead the agency’s overarching SEO strategy, ensuring alignment with client goals 
• Assist with recruiting efforts, mentor, and lead a team of SEO specialists 
• Define key performance indicators (KPIs) to measure the success and impact of the SEO practice 
• Represent the SEO practice in new business pitches and client meetings with confidence and clarity 
• Own SEO strategy for top-tier accounts; act as the senior point of contact for SEO-related matters 
• Establish best practices and standards to drive consistency and excellence across client engagements 

Technical SEO Expertise 

• Conduct detailed site audits to improve performance, crawlability, and indexation. 
• Implement technical optimizations, including structured data, mobile-first strategies, and site speed enhancements. 
• Collaborate with development teams to integrate SEO best practices into website builds and migrations, as well as troubleshoot issues 
• Familiarity with enterprise-level architectures and their potential impact on SEO 
• Manage complex SEO projects, such as large-scale website migrations and dynamic content optimization 

Innovation and AI Integration 

• Stay ahead of industry trends, focusing on AI-driven search and content creation 
• Integrate AI tools into SEO workflows to reduce repetitive tasks and supercharge activities such as content ideation, dynamic personalization and trend detection 
• Lead the adoption of innovative approaches to optimize for evolving algorithms and AI-powered search engines 

Cross-Functional Collaboration: 

• Collaborate with other agency departments to integrate SEO strategies into broader campaigns 
• Ensure SEO considerations are embedded in all project stages, from strategy to execution 
• Work closely with paid media teams to create synergistic strategies that amplify organic and paid results 

Client Advocacy and Thought Leadership 

• Serve as an SEO thought leader within the agency, with clients and within the marketing community at large 
• Develop product offerings and/or practice approaches to facilitate the sales process 
• Build strong client relationships by delivering impactful presentations and demonstrating the value of SEO initiatives 
• Identify opportunities to expand the agency’s SEO footprint and offerings 

Performance Analysis and Reporting: 

• Build standardized reporting methodologies to enable campaign reporting at scale 
• Lead recurring performance reviews with clients, delivering clear insights, analyses, and next step recommendations 
• Develop traffic growth projections and revenue impact estimates to support strategic planning and client investment proposals 
• Lead development of competitive landscape analyses to identify clients’ content gaps, backlink opportunities and keyword expansion targets 

Requirements 

• 6+ years of relevant SEO experience, including leading teams and complex projects 
• Proven success in an agency setting or other consultancy
• Deep technical SEO expertise, including tools like Google Search Console, Screaming Frog, SEMrush, and Ahrefs 
• Skilled in SEO techniques tied to front-end technologies (XTML/CSS, JavaScript), including Schema markup, canonicalization, JavaScript, server-side rendering, and crawl/indexation management
• Strong understanding of branding principles and the ability to align SEO strategies with brand objectives 
• Analytical skills to derive insights from data, identify opportunities and translate them into strategies
• Excellent communication and leadership abilities, with a proven track record of influencing stakeholders and driving incremental revenue 

Nice to have 

• Experience with headless CMS, Edge SEO, and enterprise-level SEO initiatives 
• Familiarity with Agile frameworks and tools like Jira and Confluence 
• Retail or Automotive SEO experience 
• Expertise in multilingual and international SEO optimization 

What’s in it for you?  

• Work Life Balance with BIMM days: Spend your birthday any way you’d like, as long as it’s not at the office. Extra day off to enjoy every summer holiday and a week-long end-of-year break. Boo-yah!  
• Benefits: We offer a comprehensive health & dental benefits plan with an Employee Assistance Program. BIMMers are also given extra $$$ to put towards wellness or health-related needs. Did we mention our RRSP with matching? A lil BIMM bonus to build your bank. 
• Culture: Our squad is fun, friendly and entirely egoless. Our social committee plans BIMM bashes, Tasty Thursdays and quarterly outings like candle making workshops, board game nights, Jays games and cooking classes. Our summer and holiday parties are quite memorable as well! Having Fun Everyday is one of our core values.  
• We believe in working & meeting with purpose. We observe a hybrid working model in our beautiful dog-friendly office located in the Distillery District, stuffed with snacks. 
• Belonging: Our dedicated DEI committee provides thought-provoking insights which are reflected in our work; They also organize engaging awareness activities and events to showcase BIMMER’s professional talents and personalities. What talents might you bring? :) 
• Growth: BIMM is part of kyu collective which gives our employees access to the network’s resources, training, offices, and more. We also prioritize your personal and professional development with opportunities like on-site Lunch n’ Learns, conferences and online courses. Love 2 Learn.  

BIMM is committed to providing an environment that is inclusive and accessible. We are an equal opportunity employer and consider all applicants for employment without discrimination. Please let us know if accommodation for the recruitment/interview process is required and we will work with you to make sure your needs are met.