Digital Marketing Manager

Main Job Purpose

The Digital Marketing Manager will play a key part of the Marketing & Comms team. They will create a digital marketing strategy and execute campaigns which promote Action For Humanity Canada’s brand, enhance donor growth, and increase revenue. They will work in accordance with up-to-date digital marketing tactics and approaches.

Lead on all digital marketing matters, supporting on a variety of projects, and prioritize a varied workload. You will monitor active platforms and campaigns on a day-to- day basis, provide adequate reporting and analysis, and support the team to grow and maintain the brand. You will also manage relationships with external partners, agencies and specialists.

Accountabilities

• Develop and oversee the delivery of a successful digital marketing strategy to build brand awareness and increase revenue from digital channels
• Establish and manage all digital marketing platforms including SEO, Paid Social, and Paid Search (PPC, keywords, ad groups, etc.) to achieve KPIs;
• Activate, optimise, and report on paid digital marketing campaigns;
• Measure performance of digital marketing efforts/campaigns using a variety of web analytics tools (Google Analytics, WebTrends etc.);
• Ensure the content on all web platforms deliver digital marketing objectives;
• Conduct a website audit, rebrand and redesign;
• Manage the website’s CMS and ensure content is up to date and consistent;
• Conduct market research to understand donor behaviour and identify trends;
• Ensure the user journey is lean and streamlined;
• Collaborate with in-house team of designers, videographers & photographers, editors, PR & comms professionals, etc. to create outstanding marketing content;
• Collaborate with other income generation teams, as well as global projects delivery teams, to inform a strong strategy and generate outstanding marketing content;
• Plan and coordinate a schedule of activity across Facebook, Twitter, LinkedIn, Instagram, TikTok, YouTube and other platforms to expand our social media audience base;
• Management and liaison of relationships with external partners and agencies;
• Plan and manage a regular schedule of email marketing activity to grow and engage our donor base, through automation and segmentation;
• Stay up to date with the latest digital marketing trends and technologies, and implementing best practices;
• Implementing brand guidelines and ensuring compliance in all areas of work.
• Other ad-hoc duties as required.

Work Environment

• 90% indoors / office based
• 10% outdoors / travel / events / work trips etc.

Job Requirements

Education

• Degree in relevant field i.e., Marketing, Digital Marketing and/or Professional Marketing
• Professional fluency in English

Experience

• 3-5 years in a similar role (Digital Marketing)
• Experience in the voluntary/ charity sector (desirable)
• Experience in SEO/SEM, social media platforms, Google Adwords and email marketing
• Experience in using CMSs, ideally Umbraco, and all mainstream social media tools.
• Project management experience
• Experience using digital design software such as Adobe InDesign/ Photoshop/ Illustrator (desirable)
• Create and manage content marketing, social media and paid advertising strategies

Skills

• Perfect knowledge of web analytics tools (e.g. Google Analytics.)
• Excellent understanding of digital marketing concepts and best practices
• In-depth knowledge of social media
• In-depth knowledge of paid social (e.g. Facebook Ads Manager)
• Understanding of advanced marketing principles
• Excellent communication and interpersonal skills
• Substantial experience in copywriting and editing particularly for online channels
• A good understanding of what makes a website successful and accessible
• Analytical mindset and critical thinking

Languages

• Strong written and spoken English (essential)
• French and Arabic (desirable)

Job Type: Full-time

Benefits:

• Company events
• Dental care
• Extended health care
• Life insurance
• Mileage reimbursement
• On-site parking
• Paid time off
• Vision care
• Work from home

Work Location: Hybrid remote in Milton, ON

Application deadline: 2025-08-15
Expected start date: 2025-09-01