Company Overview
Priority Mechanical Services Ltd. has been a trusted name in HVAC and plumbing since 1996. Our dedicated team of skilled tradespeople is committed to delivering prompt, safe, and friendly service to ensure the best possible experience for our customers across Southwestern Ontario.
Summary
The Digital Content & Marketing Coordinator serves as the primary liaison between the company and our external marketing agency, ensuring the effective development and execution of advertising and content campaigns across print and digital platforms. This role places a strong emphasis on content creation and media asset gathering to support brand initiatives.
The coordinator is responsible for enhancing and safeguarding the company’s public image by executing strategic media and public relations plans in collaboration with the third-party marketing team. These efforts span multiple social media platforms, including Facebook, Twitter, YouTube, and LinkedIn, to increase engagement and build brand awareness.
Additional responsibilities include preparing marketing reports, designing and ordering printed advertisements, and coordinating the design and procurement of company-branded merchandise.
This position is a 12-month contract.
Job Benefits
- 25-30 hours /week - flexible schedule. Non-remote (In office hours only) Office open Monday-Friday 6am -4pm
- Company phone and laptop (Iphone and Mac)
- Personal vehicle usage reimbursement (or access to company vehicle)
- Company benefits effective immediately
- 3 paid sick days
- 4% Vacation pay
- Safety shoe credit
Responsibilities
- Act as the main liaison between the company and the external marketing agency to coordinate targeted campaigns that promote HVAC and plumbing services to residential and commercial audiences.
- Capture and create original content, including photos and videos of service calls, technician spotlights, customer testimonials, and project highlights for use across print and digital channels.
- Manage and update social media platforms (e.g., Facebook, YouTube, LinkedIn) with engaging, industry-relevant content that showcases services, promotions, seasonal tips, and behind-the-scenes company culture.
- Support public relations efforts by coordinating local media outreach, and managing community engagement to build trust and visibility within the service area.
- Design, order, and manage printed advertising materials, including door hangers, flyers, postcards, truck wraps, and trade show banners, ensuring brand consistency and quality.
- Coordinate the design and procurement of company-branded merchandise (e.g., uniforms, hats, promotional giveaways) for staff, community events, and customer appreciation efforts.
- Monitor the performance of marketing campaigns and digital advertising (e.g., Google Ads, Facebook Ads), providing regular reports with insights and recommendations for improvement.
- Maintain the company's online presence, including Google Business Profile updates, responding to reviews, and ensuring business listings are current and accurate.
- Collaborate with internal teams, such as service managers and technicians, to identify marketing opportunities, highlight key services, and promote seasonal offerings or maintenance programs.
- Maintain a strategic marketing calendar, aligning promotions and campaigns with seasonal service needs (e.g., A/C tune-ups in spring, furnace inspections in fall, plumbing tips for winter prep).
Requirements
Education and Experience:
- Post secondary degree in Marketing, Communications, Digital Media, or a related field preferred but not required.
- Open to recent graduates with relevant coursework or internships.
- Candidates with hands-on experience in content creation or marketing, even without formal education, are encouraged to apply.
- Subcontractor applications will be considered based on portfolio and availability.
Technical and Creative Skills:
- Basic understanding of digital marketing principles and social media management.
- Familiarity with platforms such as Facebook, YouTube, LinkedIn, GoogleAds and Instagram.
- Proficiency in photo and video editing tools (e.g., Canva, Adobe Creative Suite, or mobile apps).
- Strong writing and storytelling skills for social posts, ad copy, and customer-facing materials.
- Eye for design and visual branding.
General Competencies:
- Excellent communication and interpersonal skills.
- Highly organized with the ability to manage multiple projects and deadlines.
- Creative thinker with a willingness to learn and adapt.
- Attention to detail and pride in producing high-quality work.
Other Requirements:
- Availability to occasionally visit job sites or offices for content creation.
- Flexible work schedule with access to dedicated office space for in-office collaboration and content development.
- Familiarity with HVAC, plumbing, or home service industries is a plus but not required.
Work Conditions
- This role involves a mix of office-based work and field visits. Candidates must be comfortable visiting active job sites, which may include uneven terrain, confined spaces, or partially completed residential and commercial properties.
- You will also be required to enter customer homes to capture service-related content, interact with technicians, and understand real-world applications of the company's offerings.
- Flexible scheduling may be required to capture content during peak service times, which could include early mornings, evenings, or weekends.
- This position may involve lifting light equipment (e.g., camera gear, printed materials), standing or walking for extended periods, and traveling locally within the service area.
- A valid driver’s license and reliable transportation are recommended for traveling to various job sites.
If you're ready to take your marketing career to the next level with a company that values innovation and customer satisfaction, we invite you to apply today at Priority Mechanical Services!
Accessibility Employment Standard
Priority Mechanical Services Ltd is committed to providing an accessible workplace for all employees in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and its regulations. The company accommodates employees with disabilities in accordance with our Accessible Employment and Accommodations Policy.
Job Type: Fixed term contract
Contract length: 12 months
Pay: $39,000.00-$62,400.00 per year
Benefits:
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
Ability to commute/relocate:
- Ayr, ON: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's Degree (preferred)
Experience:
- Content creation: 1 year (required)
Licence/Certification:
- Driving Licence (required)
Work Location: In person
Expected start date: 2025-08-05