Demand Generation Manager
Location: Ottawa, ON | Remote / Hybrid
Department: Growth
Reports To: Alexandre Boudier, Director of Growth
Type: One Year Contract
About Solink
At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.
Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.
Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.
We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50 and Fast 500, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!
The Role
As a Demand Generation Manager, you’ll be the driver of scalable growth. You’ll build intelligent campaigns that don’t just run; they learn and improve over time. You’ll collaborate across teams (Marketing, Sales, Product), using AI to unlock performance at scale.
The ideal candidate will have a proven track record in developing and executing campaigns that create awareness, engage prospects, and generate qualified leads across all segments
Your work will directly fuel pipeline, revenue and the business trajectory.
What You’ll Do
Demand Generation strategy: Develop and execute multi‑channel demand gen programs (including digital advertising, content marketing, email, direct mail, content syndication, webinars, ABM, and coordination with our events team) to drive MQLs, SQLs, and pipeline
Campaign Management: Build, manage, and analyze marketing campaigns to ensure strong ROI. Collaborate with GTM, Marketing and Product Marketing teams to create targeted campaigns that align with Solink’s brand and resonate with our core audience.
Demand Gen AI: Implement and leverage AI‑enabled tools/agents to continuously optimize campaign performance, budget allocation and scalability of our Demand Gen programs.
Account based campaigns: Design, execute and refine ABM campaigns that address the unique needs of mid-sized and large organizations. Collaborate with Sales, Enterprise Marketing and Product Marketing on personalized engagement strategies that build awareness and nurture relationships with key decision-makers in target accounts.
Analysis and Reporting: Track, analyze, and report on campaign ROI, cost‑per‑lead, conversion, pipeline contribution, use insights to improve effectiveness, scalability and predictability.
Collaboration with stakeholders (Growth, GTM, Product Marketing, Marketing) to create cohesive and aligned demand generation efforts.
What You Bring
Must-Have:
4–6 years in demand generation or growth marketing, preferably in B2B SaaS
Proven capability in multi‑channel campaign development + measurement.
Strong communication and project management, and cross‑functional collaboration. You are a team player.
Hands-on experience with marketing automation & CRM (HubSpot, Salesforce, etc.)
Comfortable working in fast-paced environments with shifting priorities; highly organized and able to pivot strategies quickly based on performance data or market changes.
Data‑driven mindset with strong analytical skills: ROI tracking, conversion metrics, optimization
Nice-to-Have:
Experience or interest implementing AI‑powered tools or agents for campaign optimization
Experience running webinars
Paid Search and Conversion Rate Optimization experience
Security Requirements
Candidates must undergo a criminal records check upon hire;
Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;
Be willing to comply with Solink’s own security policies and standards.
Our Values
We do things the Solink way:
Act with URGENCY – Our customers move fast, so we do too.
Deliver with QUALITY – We sweat the details and hold a high bar.
Win with TEAM – No egos. Just outcomes, built together.
Lead with TRUST – We earn it through clarity, consistency, and care.
These aren’t just words—they shape how we hire, lead, and grow.
Why Solink?
We’re not just building tech - we’re building a place where great people do great work.
Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.
Meaningful equity: Every full-time, permanent employee has a stake in our growth.
Comprehensive benefits: Fully paid health & dental (no waiting period) + $500 health spending account for full-time, permanent Solink employees.
Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs for all Solink employees.
Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
Candid culture: Clear expectations, honest feedback, and no politics.
Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.
What to Expect from the Hiring Process
We respect your time and value transparency. Here’s what to expect:
Intro call with our Talent Team
Interview with the Hiring Manager
Role-relevant task or case (if applicable)
Final interviews with cross-functional team members
Offer & onboarding
How to Apply
Submit your resume and a short cover letter via our [Careers Page]. Let us know what excites you about this role, and how you’d help move Solink forward.
Solink is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workplace. If you require accommodation during the selection process, please let us know.
#LI-CAN/US