Sweatpants Agency is redefining what it means to be a Meta media buyer in 2025. We’re looking for a marketer who thrives on creative strategy, data-driven insights, and direct client impact—not someone who just tweaks settings and follows short-lived trends.
Requirements
Who You Are
- Creative Strategist & Marketer: You see the big picture. You don’t just buy media—you drive the creative strategy for your accounts, collaborating with designers and video editors to bring new concepts to life.
- Data Miner: You proactively mine reviews, ad comments, and competitor activity to uncover new creative angles and conversion patterns.
- Meta Advertising Pro: You understand Meta’s platform inside and out. You know when to leverage Meta’s algorithm for scale—and when to uncheck the boxes and override their underperforming suggestions to maintain control.
- Analytical Optimizer: You analyze creative effectiveness using metrics like CTR, hook rate, hold rate, and CPA, iterating quickly to maximize results.
- Account Owner: You take full ownership of your accounts—driving performance, removing bottlenecks, and ensuring the client’s goals are met.
- Master Communicator: Communication is your superpower. You lead client conversations, clearly explain strategy and performance, and ensure everyone is aligned.
- Collaborative Leader: You work hand-in-hand with creative teams, writing clear creative briefs and ensuring execution matches vision.
- Proud, Humble, and Relentless: You take pride in your results, are humble enough to keep learning, and are relentless in your pursuit of excellence.
What You’ll Do
- Own Creative Strategy: Lead the creative direction for your accounts—sourcing ideas, briefing creative teams, and iterating based on data and market trends.
- Mine Data for Insights: Regularly analyze customer reviews, ad comments, and competitor ads to uncover new opportunities and creative concepts.
- Balance AI & Human Judgment: Navigate Meta’s automation options, applying your judgment to decide when to trust the algorithm and when to take manual control.
- Drive Results: Be fully accountable for your account’s performance—analyzing data, identifying bottlenecks, and implementing solutions.
- Lead Client Communication: Act as the main point of contact for your clients, providing clear updates, strategic recommendations, and transparent reporting.
- Collaborate Across Teams: Work closely with designers and video editors, providing detailed creative briefs and feedback to ensure top-quality output.
- Test & Iterate: Develop and execute creative tests, using performance metrics to guide rapid iteration and improvement.
Benefits
Why Sweatpants Agency?
We’re not your typical agency. We’re the only agency behind multiple INC #1 fastest-growing companies from scratch. We thrive on innovation, creative problem-solving, and delivering results that make our clients say, “Wow.”
If you’re ready to join a team that values your skills, pushes you to grow, and gives you the freedom to innovate, then we want to hear from you.