Communications Specialist, Content & Editorial

As a Communications Specialist, Content & Editorial, you will be:

• Ensuring the quality and consistency of our external and internal communications by contributing to the growing McT Voice/ La voix McT, which is our style guide for consistency and standardization. It refers to our lexicology when drafting about certain themes and elements that define our culture, the way we write and talk about McCarthy Tétrault.
• Using diplomacy and good judgment in enforcing our style guide and editorial guidelines, working closely with internal stakeholders.
• The point person for editing thought leadership content including blog posts produced by our internal stakeholders, making recommendations to produce more effective content that resonates with readers.
• Working with our stakeholders to ensure their content gets translated and published in a timely manner.
• Supporting go-to-market objectives for Industry, Strategic Issues, and Practice Area groups through strategic and tactical development of marketing copy, content, and internal and external communications.
• Constructing clear and crisp copy for: marketing materials, ads, press releases, website and intranet content, newsletters, articles, new hire announcements, info sheets, social media, deal summaries and other communication pieces.
• Drafting, copy editing and proofing internal communications.
• Writing and editing award submissions.
• Applying content marketing strategies to support practice/industry group objectives.
• Strong knowledge of social media strategies, best practices and analytics.
• Working with the Manager and Senior Director as appropriate to develop and implement marketing and communications plans to support firm strategic objectives and engage both internal and external audiences.
• Staying current on the cutting-edge marketing and communications strategies and tactics, and proactively applying the same.
• Maintaining editorial control of content on various firm channels to ensure content appropriateness, quality, and appearance.
• Working with stakeholders across the firm to proactively identify and pitch ideas for thought leadership content.
• Working with members of the leadership team and lawyers as required, to develop messaging.
• Ensuring that voice and language of content are consistent, overall tone and quality are appropriate and the brand language and position are reflected.
• Defining and maintaining overall adherence to the editorial/style guidelines.

As our ideal candidate, you will have:

• Exceptional writing, editing and proofreading (quality control) skills as this role is focused on that portion of our operations.
• 4-7 years of related experience, ideally acquired in a law firm, professional services firm, ad agency or other position in which strong and varied writing skills are required.
• The ability to work from our Toronto or Montréal office in a hybrid environment.
• A completed degree in Communications, English, Journalism, Marketing or Commerce preferred.
• Strong knowledge and understanding of content marketing strategies and tactics and how to apply them.
• Bilingual (English/French) written and verbal communication skills desirable, but not a requirement as English is the main language for this role
• High level of organizational awareness and proven ability to work in a high-performing, multi-stakeholder environment.
• Demonstrated ability to work independently and as part of an integrated, national team.
• Exceptional interpersonal skills. Ability to develop strong relationships at all organizational levels.
• Exceptional project management and content management skills.

• Outstanding benefits from day one, including insurance premiums paid by the Firm and wellness and technology reimbursements.
• Competitive compensation, paid overtime and generous time off, including a day off to volunteer and a day off for your birthday.
• A commitment to professional development and growth opportunities for our people at all levels, supported by a culture that fully embraces and encourages two-way feedback.
• Strong community involvement and a commitment to equity, diversity and inclusion.
• A collaborative, cohesive culture that connects lawyers and business teams through collective purpose.