The Global Marketing Operations team at IDC is seeking a passionate and knowledgeable candidate for the Campaign Operations Specialist role who will oversee the successful execution of marketing programs in our marketing automation and email platforms (Marketo and Adestra).
This critical role will collaborate with marketing teams around the world to bring their programs to life. You will help to refine program frameworks to ensure optimized campaign execution, in addition to building, executing technical QA, and monitoring/reporting on programs delivered to stakeholders. You will assist in relevant platform and segmentation enhancements to drive performance improvements.
Location: This role can be based in the Greater Toronto area; or we will consider remote approved Canadian locations (Alberta, British Columbia, and Nova Scotia).Candidates located in the Greater Toronto area are required to come into our downtown office in a hybrid work environment 1 day per week.
This is a 12 month temporary assignment.
Recruitment Fraud Notice: IDC would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.
Why IDC?
IDC, the largest division of IDG, is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.
Responsibilities:
- Collaborate with global marketing teams and act as representative for Marketing Operations to understand campaign objectives, provide strategic guidance, and ensure the successful execution of go-to-market programs.
- Develop and implement marketing campaigns, including creating assets (emails, landing pages, etc.), testing workflows, and tracking performance.
- Conduct technical quality assurance for programs (primarily in Marketo) to ensure optimal performance and adherence to best practices.
- Assist the Marketing Operations Manager in managing program production processes, including frameworks, assets, segmentation, and target lists.
- Drive operational initiatives to enhance performance and accelerate program delivery.
- Monitor, analyze, and report on program and channel performance, offering insights and recommendations to the marketing organization.
- Minimum 2-3 years of experience in marketing automation or digital marketing within a B2B environment.
- Minimum 2 years of hands-on experience with a marketing automation platform (Marketo preferred; HubSpot, Eloqua, Pardot also acceptable).
- Marketo certification is preferred.
- Proficiency with project management tools (e.g., Monday.com) and resource management tools required.
- Experience with Adestra and Salesforce is preferred.
- Knowledge of UTM strategy and experience with Google Analytics (GA4) is preferred.
- Strong interpersonal skills to grasp project/program requirements and convert them into actionable deliverables.
- Excellent organizational skills with the ability to prioritize tasks and manage time effectively.
- Strong analytical mindset with excellent problem-solving capabilities.
- Exceptional oral and written communication skills, including the ability to present project deliverables and outcomes concisely.
IDC Canada is an equal-opportunity employer. It is the Company's policy to recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. Applicants must have a valid Canadian Social Insurance Number (SIN) card. Only qualified candidates will be contacted.