Business Analyst – Customer Data Enablement (Marketing CDP)
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Location: Canada
Type: Full-time
Department: Technology
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Summary
We are seeking a talented and detail-oriented Business Analyst with a focus on customer data enablement to join our team. The primary focus of this role is to enable, manage, and optimize customer data integration and activation within a Customer Data Platform (CDP). This role will collaborate closely with marketing, IT, and data teams to ensure seamless data-driven customer experiences across multiple marketing channels. While specific expertise in Adobe Experience Platform (AEP) is not required, familiarity with marketing CDPs is essential.
Responsibilities
- Customer Data Integration:
- Work with cross-functional teams to design and implement customer data workflows into a Marketing CDP.
- Lead data onboarding processes, ensuring accurate and efficient integration of customer data from sources like CRM systems, analytics platforms, and third-party tools into the CDP.
- Requirement Gathering:
- Collect and document detailed business requirements from stakeholders for customer data enablement projects.
- Data Mapping & Transformation:
- Analyze customer data sets to define data mapping and transformation logic required for integration into the CDP.
- Work closely with data engineers to ensure smooth data ingestion, transformation, and enrichment processes.
- Stakeholder Collaboration:
- Act as a liaison between marketing, IT, and analytics teams to align data strategies with business objectives and technical requirements.
- Provide regular updates to stakeholders on the progress of data enablement projects and ensure effective cross-team collaboration.
- Reporting & Insights:
- Create dashboards and reports to provide insights into customer data quality
- Quantify data quality issues using SQL and reporting tools within the CDP
- Data Governance & Quality Assurance:
- Conduct regular audits to ensure data quality, accuracy, and adherence to organizational standards.
- Testing & Validation:
- Collaborate with QA teams to define test cases and validate the integration and performance of customer data within the CDP.
- Documentation
- Create and maintain documentation of CDP data dictionary, data flows, and entity relationships
- Create and maintain documentation of data enablement workflows and process
Eligibility Requirements
- Bachelor's degree in Business, Marketing, Data Science, or a related field.
- Familiarity with Customer Data Platforms (CDPs) and data integration processes.
- Experience with CRM systems, analytics tools, and digital marketing technologies (e.g., Salesforce, Google Analytics, Adobe Analytics).
- Proficiency in SQL and basic data analysis; experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Excellent communication skills with the ability to bridge the gap between technical and non-technical stakeholders.
- Strong problem-solving abilities and attention to detail.
- Experience with agile methodologies and project management is a plus.
- Familiarity with data privacy regulations (GDPR, CCPA) and best practices for managing customer data.
About eClerx
eClerx provides business process management, analytics, and automation services to a number of Fortune 2000 enterprises, including some of the world's leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software and high-tech. Incorporated in 2000, eClerx is one of India's leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 17,000+ people across its global sites in the US, Canada, UK, Australia, Italy, Germany, Switzerland, Dubai and Singapore, along with its delivery centers in India and Thailand. For more information, visit www.eclerx.com
eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. We are also committed to protecting and safeguarding your personal data. Please find our policy here
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