Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media or marketing analytics, advertising sales, or consulting, or 6 years with an advanced degree.
- Experience in brand media measurement.
Preferred qualifications:
- Experience with digital marketing attribution, incrementality testing, Marketing Mix Models (MMMs), and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- Experience working with datasets and data analysis tools (e.g., SQL, R, Python, Google Analytics).
- Ability to analyze datasets and process them into insights that are presented in a logical and compelling story.
- Excellent client management, stakeholder communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
In this role, you will apply your expertise in online brand and video media measurement to maximize customer success. You will act like an owner, moving with velocity to find innovative ways to deliver extraordinary and incremental outcomes for Google and our customers. As a Brand/Video Measurement Analytical Lead within the Canadian Data, Measurement and Analytics (DMA) team, you will be instrumental in enabling growth for Canada's Large Customer Sales (CA LCS) business. Your primary focus will be to incubate, accelerate, and scale market-defining brand and video measurement strategies for our largest and tactical customers. You will build trusted relationships, uncover business needs related to brand and video performance, and translate them into powerful, data-driven solutions. This role offers a unique platform to shape the future of brand advertising in the AI era and make a significant impact across CA LCS.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Provide support and consulting on client's/partner’s strategy in the brand and video investments, and translate data into answers to business questions or insights to facilitate business decision-making in the brand/video space.
- Develop and own investigative modeling for key client or partner projects, apply or customize investigative tools and frameworks to identify opportunities, and develop solutions to optimize client/partner brand business and maximize the use and effectiveness of Google brand/video products.
- Collaborate with business teams to drive business growth with clients or partners, conduct in-depth analysis and identify brand/video business opportunities, and support the development of go-to-market brand/video pitches and marketing collateral.
- Build and manage relationships with client or partner stakeholders across functions and levels, and own the relationship with the brand measurement stakeholders on the client’s/partner’s side.